VALA

VALA is a South Wales sports nutrition brand based in Barry, producing energy gels designed for runners and endurance training. Its public profile describes energy gels made from seven natural ingredients and positioned as products you can look forward to eating, with recognition referenced through Runner’s World ‘Best in Test’. The range is presented as practical fuel for training and racing, focusing on simple ingredients and an easy-to-use format. It is positioned as a specialist performance nutrition producer rather than a traditional drinks brand.