Baking Beauty and Beyond is a Carmarthenshire food-ingredients business producing candy-floss sugar in Wales and supplying a wider selection of baking materials. Its Welsh-made floss sugar uses British sugar with UK-sourced flavourings and food colouring and is produced in more than 70 flavours. Alongside the floss sugar, the business supplies baking powder, bread improver, dry yeast, food-grade citric acid, edible glue, xanthan gum, professional food colourings and concentrated flavourings for bread, cake, confectionery and sugarcraft work.