Welsh food producers set their sights on America as New York trade show returns
By Local Welsh Food Editorial Team
Welsh food and drink producers are preparing to meet buyers, retailers and distributors from across North America as the Summer Fancy Food Show returns to New York, creating new opportunities for exports and international growth.
Editorial image generated with AI.
Welsh food and drink businesses are preparing to showcase their products to buyers from across North America as the Summer Fancy Food Show returns to New York later this month.
Taking place from June 28-30 at the Jacob Javits Center, the event is regarded as one of the largest specialty food exhibitions in the United States, bringing together thousands of buyers, retailers, distributors and foodservice professionals from around the world.
The Welsh Government is once again inviting companies to exhibit as part of the Wales pavilion, offering producers an opportunity to meet importers and explore new export opportunities in one of Wales' most important overseas markets.
A major platform for Welsh producers
According to Business Wales, Welsh companies have been invited to co-exhibit with the Welsh Government at the three-day event, which attracts buyers and media from across the United States and beyond.
The Summer Fancy Food Show is organised by the Specialty Food Association and celebrates its 70th edition in 2026. Organisers say the show brings together tens of thousands of food professionals and more than 2,400 exhibitors representing over 50 countries.
For smaller Welsh producers, exhibiting at international trade fairs offers access to distributors and retailers that would otherwise be difficult to reach.
Why the US market matters
The United States remains one of the most significant export markets for Welsh food and drink producers outside Europe.
Premium products, artisan foods and regional specialities continue to attract interest from American consumers, creating opportunities for Welsh businesses looking to expand overseas.
Trade events such as the Summer Fancy Food Show allow producers to introduce products directly to buyers, establish new partnerships and raise awareness of Welsh food on an international stage.
Showcasing Welsh food abroad
Food and drink is one of Wales' most successful industries, with exports reaching markets across Europe, North America and Asia.
Participation in international exhibitions has become an important part of the sector's growth strategy, helping producers gain exposure and build long-term relationships with overseas customers.
As buyers and distributors gather in New York later this month, Welsh businesses will once again have the chance to demonstrate the quality, heritage and innovation that have helped establish Wales as a recognised food-producing nation.
Further information
The Summer Fancy Food Show takes place in New York from June 28-30, 2026. Businesses interested in future trade opportunities can find information through Business Wales and the Welsh Government's Food and Drink Wales programme.